Decision Nº M/03/027 from Competition and Consumer Protection Commission, 2003-08-26

CourtCompetition and Consumer Protection Commission (Ire)
PartiesGuardian Media,Trader Media
Decision NumberM/03/027
Decision Date26 August 2003
StatusCleared (Phase 1)
Date26 August 2003
Determination of the Competition Authority
Determination No. M/03/027 of the Competition Authority, dated 26 August
Notification No. M/03/027 - Guardian Media Group PLC proposed acquisition of
Trader Media Group Limited
Introduction
1. On 8 August the Competition Authority, in accordance with Section 18 (1) of the
Competition Act, 2002 (“the Act”) was notified, on a mandatory basis, of a
proposal whereby Guardian Media Group PLC (GMG), via a subsidiary, would
acquire sole control of Trader Media Group Limited (TMG) by acquiring BC
Partners’ (consisting of funds advised by BC Partners Limited, a private equity
group and certain other institutional and related shareholders) and other persons’
shareholding interests in TMG. The Authority, in accordance with s 23(1)(b) of
the Act, notified the parties that it considers the transaction to be a media merger.
The Parties
2. GMG is an unlisted UK based company. The GMG group has media interests in
national, regional and local newspapers, magazines, the Internet and radio
including The Guardian, The Observer and The Guardian Weekly. These titles
are sold within the State. It’s interests also include a number of Internet websites
including www.guardianunlimited.co.uk, and a shareholding interest in a UK
based classified advertising website, Fish4. It currently has a joint controlling
interest in TMG.
3. TMG is a UK based company. The principle activity of the TMG group is the
publication of specialist advertising-only publications including Autotrader and
associated websites, as well as other car-related publications. It publishes three
editions of Autotrader in Ireland, Dublin’s Autotrader, Ireland’s Autotrader and
Northern Ireland’s Autotrader and an associated Irish online service. These
publications and websites provide vehicle classified advertisements to Irish
customers.
Analysis
4. Market enquiries indicated that GMG’s publications and websites do not compete
against TMG’s publications or websites for classified advertising or readership
within the State. As there is no competitive overlap between the activities of the
parties within the State, the transaction will not have a significant impact on
competition within the State.
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