Decision Nº M/04/037 from Competition and Consumer Protection Commission, 2004-07-14

PartiesCeltic F.C.,Setanta Sport
Date14 July 2004
Decision NumberM/04/037
StatusFurther information required (Phase 1)
CourtCompetition and Consumer Protection Commission (Ireland)
Decision Date14 July 2004
Determination No. M/04/037 of the Competition Authority, dated
Notification No. M/04/037 – Proposed joint venture between
Setanta Sport (PPV) Limited and Celtic F.C. Limited
1. On 17 June 2004 the Competition Authority, in accordance with
Section 18 (1) of the Competition Act, 2002 (“the Act”) was notified,
on a mandatory basis, of a proposal whereby Setanta Sport (PPV)
Limited (“Setanta”) and Celtic F.C. Limited (“Celtic”) would together
establish and develop a television channel, Celtic TV (“the proposed
joint venture”).
2. The proposed joint venture is a media merger, as defined in Section
23 of the Act. A copy of the notification was submitted to the minister
for Enterprise, Trade and Employment, in accordance with Section
23(1)(a) of the Act.
The Parties
3. Setanta, founded in 1992, is a private company registered in the
State, whose core business is televised broadcasting of sports events,
such as GAA matches and boxing bouts. Setanta began by
broadcasting sports events to expatriate audiences in commercial
premises worldwide, via a closed-circuit satellite network. Setanta
owns and controls several subsidiary companies that fall into four
main divisions. Setanta Sport broadcasts sports events worldwide,
broadcasting to customers in the State and the UK on the SKY Digital
platform. Setanta Media provides mobile telephone content to network
operators, supplies website management services to third parties,
maintains Setanta’s official website, and publishes a sport magazine.
Setanta Screens hires out viewing screens for sports and other
entertainment events. Setanta Television produces a range of
television sports programmes such as quizzes and documentaries.
4. Celtic manages the business of Celtic Football Club, a professional
soccer club based in Glasgow, Scotland. Celtic’s principal business in
the State relates to retail activities. A retail store in Dublin’s Jervis
Shopping Centre sells official Celtic merchandise, which can also be
purchased through Celtic’s official website.
The Proposed Joint Venture
5. The purpose of the Celtic TV channel is to feature and promote Celtic
and the soccer matches to which it has rights, and to sell advertising
and sponsorship. It is intended to distribute the channel in the State
through SKY Digital, and possibly through other digital broadcasting
platforms. The joint venture would proceed through Setanta CTV
Broadcasting Limited (“Setanta CTV”), a company established for that

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