Decision Nº M/09/004 from Competition and Consumer Protection Commission, 2009-03-11

Decision NumberM/09/004
PartiesUnilever Overseas Holdings Limited
StatusCleared (Phase 1)
M/09/004 – Unilever - TIGI 1 of 4
DETERMINATION OF MERGER NOTIFICATION M/09/004-
UNILEVER / TIGI
Section 21 of the Competition Act 2002
Proposed acquisition by Unilever Overseas Holdings Limited and
Conopco, Inc. of TIGI Salon Hair Care Pr oducts Business
11 March 2009
Introduction
1. On 13 February 2009, in accordance with section 18(1) of the
Competition Act 2002 (“the Act”), the Competition Authority (“the
Authority”) received a notification of a proposed transac tion whereby
Unilever Overseas Holdings Limited and Conopco, Inc. (collectively,
“Unilever”) would acquire the TIGI salon hair product business and its
supporting advanced education academies (the “Target Businesses”)
from the brothers, Bruno M ascolo, Gaetano Mascolo and Anthony
Mascolo (the “Mascolo Brothers”). Under the proposed transaction,
Unilever will acquire a ll of th e issued share capital in Mas colo Brothers
Limited (“MBL”), TIGI Americas, LP and MBL/TIGI Products, LP (the
“MBL Group”).
2. At present, in addit ion to the Target Businesses, MBL carries on the
business of operating hair salons under the name “Toni & Guy” in the
Americas
1
. Since the hair salon business is not part of the proposed
transaction, the proposed transaction contemplates, as a precondition
for completion, a restructuring of the bus iness interests of the Masc olo
Brothers.
The Undertakings Involved
The Acquirer
3. Unilever Overseas Holdings Limited and Conopco, Inc. are subsidiaries
of the Unilever Group. Unilever Ov erseas Holdings Limited is a holding
company incorporated in the United Kingdom. Conopco Inc.,
incorporated under the laws of New York, U.S.A., is the Unilever
Group's principal operating company in the U .S.A. The Unilever Group
is active worldwide in the business of m anufacturing and supply of so-
called ‘fast moving consumer goods’
2
.
4. In the State, the Unilever Group is act ive through its subsidiaries such
as Unilever Ireland (Holdings) Limited and Unilever Ireland Limited,
and suppli es consumer goods under th e catego ries of “Foods”, “Home
Care” and “Personal Care” for reta il sale. In the Personal Care
1
North America, Central America and South America.
2
These are products sold quickly and at relatively low cost; they generally include a wide range
of frequently purchased consumer products such as toiletries, soap, cosmetics, shaving products
and detergents.

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