Decision Nº M/14/026 from Competition and Consumer Protection Commission, 2015-02-17

• Jurisdiction: Ireland
• Parties: Wardell Roberts Limited,Kelkin Limited,Valeo Foods Group Limited,Robert Roberts (NI) Limited
• Date: 17 February 2015
• Decision Date: 17 February 2015
• Status: Cleared (Phase 2)
• Court: Competition and Consumer Protection Commission (Ireland)
• Decision Number: M/14/026

MERGER ANNOUNCEMENT

Competition and Consumer Protection Commission to carry out Full

Investigation of Valeo Foods’ Proposed Acquisition of sole control of

Wardell Roberts Limited and Robert Roberts (NI) Limited

18/12/2014

The Competition and Consumer Protection Commission has determined to carry out a full

(phase 2) investigation in relation to the proposed transaction whereby CapVest Equity

Partners II, L.P. would acquire sole control of Wardell Roberts Limited and Robert Roberts (NI)

Limited.

Following a preliminary investigation, the Competition and Consumer Protection Commission

has determined that a full investigation is required in order to examine if the acquisition will

substantially lessen competition in markets for goods or services in the State. The companies

have been informed of the decision that the Competition and Consumer Protection

Commission intends to carry out a full investigation in relation to the proposed transaction.

The Competition and Consumer Protection Commission has until 20 March 2015 to make a

final decision on the proposed transaction (but may conclude its investigation in advance of

this date).

Interested parties are invited to make submissions no later than 5pm on Thursday 8 January

2015. Parties making submissions should indicate clearly what, if any, of the material

submitted contains business secrets. Submissions should be m arked “M/14/026 –

Valeo/Wardell/Robert Roberts” and should be addressed to Barry O’Donnell, Mergers

Division, Competition and Consumer Protection Commission, PO Box 12585, Dublin 1 or sent

by e-mail to barryodonnell@ccpc.ie

CapVest, a limited partnership established in Bermuda, principally makes private equity

investments in Western Europe. CapVest has sole control of Valeo Foods which is involved in

the supply of various consumer goods products to the Irish retail sector. Valeo Foods’

business involves:

 The manufacture, sale and distribution of home-baking and cooking

ingredients sold under the Shamrock and Odlums brands;

 The manufacture, sale and distribution of products sold under the Batchelors,

Erin and Rowse brands;

 The import, sale and distribution of Italian meal solutions marketed under the

Roma brand;

 The sale and distribution of the Sqeez brand;