Decision Nº M/18/090 from Competition and Consumer Protection Commission,

JurisdictionIreland
CourtCommissioner for Environmental Information
Decision NumberM/18/090
PartiesWilliam Hill Holdings Limited,Mr Green & Co AB
MERGER ANNOUNCEMENT - M/18/090
Competition and Consumer Protection Commission clears proposed acquisition by
William Hill Holdings Limited of Mr Green & Co AB.
3 January 2019
On 3 January 2019, the Competition and Consumer Protection Commission (the Commission)
cleared the proposed transaction whereby, William Hill Plc, through its wholly owned subsidiary
William Hill Holdings Limited, would acquire the entire issued share capital of Mr Green & Co
AB, which ultimately controls the Mr Green Group of companies. The proposed transaction was
notified under the Competition Act 2002, as amended, on 26 November 2018.
The Commission has formed the view that the proposed transaction will not substantially lessen
competition in any market for goods or services in the State. The Commission will publish the
reasons for its determination on its website no later than 60 working days after the date of the
determination and after allowing the parties the opportunity to request that confidential
information be removed from the published version.
Additional Information
William Hill, incorporated in the United Kingdom (“UK”), is a global betting and gaming company
and is listed on the London Stock Exchange. William Hill provides online gambling products and
gambling services globally (subject to certain exceptions, for example, to account for restrictions
in place through local licensing regimes).
Mr Green & Co AB, which is inco rporated in Sweden and is listed on the Nasdaq Nordic stock
exchange, operates a range of online and mobile betting and gaming services under the Redbet
and Mr. Green brand names, amongst others. It operates in the State and twelve other
countries: Denmark, Finland, Norway, Sweden, Switzerland, the Netherlands, the United
Kingdom, Germany, Italy, Malta, Latvia and Austria. MRG holds gaming licences in Denmark,
Italy, Latvia, Malta and the UK, and a sportsbook licence in the State.

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