Freed - 263831

• Administrative Decision Number: 263831
• Date: 11 December 2025
• Section: Trade Marks Act, 1996 - 2018 - Current
• opponent: Fontaine Limited

1

DECISION OF THE CONTROLLER OF PATENTS, DESIGNS AND TRADE MARKS IN

PROCEEDINGS UNDER THE TRADE MARKS ACT, 1996

In the matter of an application for registration of Trade Mark No. 263831 and in the matter of an

Opposition thereto.

The Gillette Company LLC Applicant

(Represented by FRKelly)

Fontaine Limited Opponent

(Represented by LK Shields Solicitors)

The Application

1. On 9/10/2020 (the relevant date), The Gillette Company LLC, of One Gillette Park, Boston,

Massachusetts 02127, United States of America (hereinafter “the Applicant”) made application

(No. 2020/01784) under Section 37 of the Trade Marks Act, 1996 (“the Act”) to register the

trade mark “FREED” in respect of the following goods, in Class 3: Shaving preparations,

namely, shaving creams, shaving gels, shaving lotions, and shaving foams; after shave splashes,

lotions and balms; pre-shave facial washes and scrubs; skin care preparations, namely skin

moisturizers; non-medicated skin care preparations; body sprays; cologne; anti-perspirants

and deodorants; body wash. and in Class 8: Razors and razor blades; dispensers, cassettes,

holders, and cartridges, all specifically designed for and containing razor blades.

2. The application was accepted for registration and advertised accordingly under No. 263831 in

Journal No. 2425 dated 25/11/2020.

3. Notice of Opposition to the registration of the mark pursuant to Section 43 of the Act was filed

on 24/02/2021 on behalf of Fontaine Limited, a UK company of c/o TMF Group, 8th Floor, 20

Farringdon Street, London, EC4A 4AB, United Kingdom, (hereinafter “the Opponent”) by their

Representative LK Shields. The Opposition was against Class 3 only. The Applicant,

represented by their Agent FRKelly, filed a counter-statement on 6 May 2021. The Opponent

subsequently filed evidence under Rule 20 of the Trade Marks Rules, 1996 (“the Rules”) on 9

February 2022. The Applicant filed evidence under Rule 21 on 4 May 2022. On 2 September

2022, the Opponent filed evidence under Rule 22.