Ireland To Become First Country In EU To Introduce Plain Packaging On Cigarettes?


Draft legislation is presently winding its way through the Irish parliament which would allow Ireland to become the first European Union State to introduce plain packaging on cigarette packets. The Public Health (Standardised Packaging of Tobacco) Bill 2014 aims to regulate the retail packaging and appearance of tobacco products with a view to increasing the effectiveness of health warnings, reducing the attractiveness of tobacco products to consumers, and reducing the ability of retail packaging in misleading consumers about the harmful effects of smoking or using tobacco products.

If introduced it would mean Ireland would be just the third country in the world (behind Australia and New Zealand) to bring in such rules which would remove any branding, trademarks, logos, colours etc. from the packaging. The packaging will instead be replaced by graphics and warnings about the dangers of smoking.

The draft legislation is the subject of objections from...

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