Public Health (Alcohol) Bill 2015

Author:Ms Éadaoin McLoughlin (Duncan Grehan & Partners)
Profession:Global Advertising Lawyers Alliance (GALA)

The Public Health (Alcohol) Bill was approved by Government on the 8th day of December 2015. This is the first ever legislation which will regulate alcohol marketing and advertising in Ireland. The bill aims to reduce alcohol consumption in Ireland and to reduce the harms associated with alcohol.

The main provisions of the bill are: minimum unit pricing; health labelling of alcohol products; the regulation of advertising and sponsorship of alcohol products; structural separation of alcohol products in mixed trading outlets; and the regulation of the sale and supply of alcohol in certain circumstances.

Products and Advertisements must bear a warning about the danger of consuming alcohol and a warning about the danger of consuming alcohol while pregnant. Product labels must show energy value and quantity of alcohol in grams and retailers will also have to display health warning signs.

There will be minimum pricing dependent on the grams of alcohol per drink. It shall be an offence to advertise or promote alcohol products at a price below the minimum price set.

Under the Bill it will be prohibited to market or advertise alcohol in a manner that is likely to appeal to children. There will be restrictions on broadcast marketing and advertising to certain times of the day, where advertisements may be placed in outdoor media, cinema advertising, print media and the regulation of sponsorship by alcohol companies. Advertising and marketing of an alcohol product will be prohibited in or near schools, "..including the grounds of the school, or within 200 meters of the perimeter of the grounds," in or near early-years...

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