What's In A Name? Liberalisation Of Irish Domain Name Registration Policy

Author:Mr Seán O'Reilly and Kate Duffy
Profession:Ronan Daly Jermyn

Following public consultation which closed on 30th September 2017, the IEDR, the body responsible for registration and related services of all .ie domain names, will be liberalising the application process effective from March 2018.

The consultation showed strong public support for changes to be brought in with respect to the process by which .ie domain names are applied for by individuals, business and brand owners.

Currently, the application process is two-fold. The applicant must firstly show their connection to the island of Ireland, together with proving their identity. In addition the applicant must show their claim to a particular domain name, i.e. their reason for wanting a particular name. A claim can be shown by a number of factors such as the reputation already built by the applicant in respect of their brand.

The new process will remove this "claim" requirement for the applicant, with the intention of making the process quicker and easier for anyone with a connection to the island of Ireland to register any domain name. This in turn should encourage more Irish small office, home office, start-ups and micro businesses to use the .ie domain name, who may not otherwise have had a sufficient claim to a domain as they may not be registered in the Companies Registration Office, may be VAT exempt and may not have a physical presence - resulting in little evidence of their claim.

Concerns have been raised that the new process will remove the desirable exclusivity of the domain and will result in oversaturation. However, the effect of the more liberalised process remains to be seen.

In the interim period, it is important that anyone...

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