Musk’s X becoming a zombified platform

• Published date: 26 March 2024
• Publication title: Irish Times (Dublin, Ireland)

US district judge Charles Breyer granted a dismissal request by an online hate watchdog called the Center for Countering Digital Hate (CCDH), saying it appeared that Musk had targeted it because he didn’t like it, not because he was concerned about its data collection methods

According to X’s complaint, the CCDH’s “scare campaign” was designed to drive away advertisers.

And that’s Musk’s job. Updated figures from US market intelligence company Sensor Tower will make assuring reading to the broad mainstream of advertisers who have moved on from X. They show that the number of people using X daily in the US is falling.

According to its research, X had 27 million daily active users of its mobile app in the US last month, down 18 per cent from a year earlier and 23 per cent since November 2022, the first full month of Musk’s ownership of the app formerly known as Twitter.

Worldwide, daily active users on the mobile app have dropped to 174 million, it says, down 15 per cent year on year.

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